Brief:
Need updated retractable banners for the SHOT Show 2020 Booth. The idea was simple. Make three displays that gravitate towards three themes: Militia (civilians), Law Enforcement, and Emergency Medical Services.
Role:
Photographer, Retoucher, Graphic Designer
Tools:
Goals:
Need to organize, produce a photoshoot for 3 male models and wardrobe, and finish editing, and go to print in a weeks time.
Challenges:
Find a creative solution to appease management and sales associates going to SHOT Show posed as a challenge. In the past, when models where displayed people disapproved the models and didn't focus on the products they were wearing. Another year, it was just product images, but the banners looked empty.
Solution:
Light the models in such a way they appear like a dark silhouette and the carrier is the only thing being lit.
